Author Archives: Ross Hudson

About Ross Hudson

Ross Hudson is a 30-year advertising and marketing veteran with particular experience in the business to business arena.

Building and maintaining that all important list

You want to get some attention from customers and prospects, but they have a short attention span. That’s just the way thing are today. To get them to put you on their┬áradar screen you have to attract to a target … Continue reading

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“We’ve got nothing to tell!”

It’s one of the most frequent comments we hear when discussing a program involving content generation. Yet the truth of the matter is, in all likelihood you have more to tell…much more…than you can imagine. You can generate flow of … Continue reading

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What’s in your content pipeline?

Traditionally, when someone thinks in terms of “pipeline” they think of the pipeline intended to generate leads for the sales folks. However, there’s another pipeline just as important but often ignored or given minimal attention. It’s the content pipeline for … Continue reading

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