A recent article by Bruce McDuffee, Executive Director of the Manufacturing Marketing Institute discussed “The New Way to Market to Manufacturers-5 Choice Comparisons.” His premise, like ours, is that the old ways of making an impression on your target audience have dramatically changed. In the past, the standard up-front selling points were product features and benefits. Today prospects are more interested in information that demonstrates an understanding of their business, validates expertise and offers solutions to their particular problems. That’s where content marketing comes in.
Here are some examples of how our Productivity Marketing philosophy is working in this new selling environment.
Let us help you move from “old” to “new” marketing. Get in touch with Ross Hudson.
Precision Engineered Products Group of NN, Inc.
13 divisions offering in-depth materials expertise plus advanced engineering and production capabilities to design and manufacture high precision metal and plastics components and assemblies.
PEP Web Content Items
Trigon Open House News Story (Example of extensive trade coverage generated from major public relations/publicity campaign).
Meister Abrasives USA., Inc.
International manufacturer of cutting-edge industrial abrasive products including superabrasive grinding wheels, dressing tools and ancillary equipment.
Meister Abrasives Toolbox Blog
Aerospace Manufacturing & Design Magazine Article
Ocean State Charity Events, LLC.
When this newly formed fundraising and event consulting business need to be set apart from the run of the mill sports memorabilia storefronts, the objective was accomplished through an appealing design, informative copy, inviting graphics and a strong FAQ section.
Ocean State Charity Events Website