Tag Archives: involving the customer

A Very Simple Way to Win Customers!

  A long time ago in my marketing communications career, I was sitting across the table from the Vice President of Marketing for a brand new client. He started the conversation with a question that has stayed with me for … Continue reading

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“We’ve got nothing to tell!”

It’s one of the most frequent comments we hear when discussing a program involving content generation. Yet the truth of the matter is, in all likelihood you have more to tell…much more…than you can imagine. You can generate flow of … Continue reading

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