Author Archives: joelcassola

About joelcassola

Joel Cassola is a commercial journalist who has written feature articles and case histories for clients in more than 100 trade magazines.

A Very Simple Way to Win Customers!

  A long time ago in my marketing communications career, I was sitting across the table from the Vice President of Marketing for a brand new client. He started the conversation with a question that has stayed with me for … Continue reading

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The art of the interview

In my line of work, the interview is the key to obtaining good information for writing content for trade magazine article, blogs, web sites, white papers, you name it. Over the years I’ve conducted thousands of interviews in a wide … Continue reading

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